It is not too surprising to come to a realization that individuals from different cultures may be inclined to communicate and describe the world differently. A manuscript in the November 2019 issue of the Personality and Social Psychology Bulletin documents one such cultural difference previously unexplored by psychologists: receptiveness to metaphors. Spanish-speaking Latinos were contrasted with Anglo-Americans, Asian Americans, and Latinos who do not habitually speak Spanish. Across four experiments, the investigators showed that relative to these other groups, Spanish-speaking Latinos show stronger preferences for metaphoric definitions, better recall of metaphors, greater trust in both scientific and political arguments that use metaphor, and stronger liking for and desire to connect with persons who use metaphoric speech. Given the substantial representation of Latinos throughout the United States, it definitely is worth considering future directions and implications for improving cross-cultural communication.
Recognizing that Spanish-speaking Latinos display a relatively stronger preference for metaphors in defining abstract constructs and in demonstrating enhanced memory for metaphors in narratives, the findings are particularly relevant in the health care arena. Great emphasis is placed today on how health status is affected by social determinants. Language differences can have a decisive impact on the ability to achieve positive health outcomes. Thus, both from the perspective of patients describing their symptoms to health care practitioners and in their obtaining a greater understanding of diagnostic terminology, the use of metaphors is a tool that can play a highly valuable role.
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